Summit Convention Identity Design

Bright and bold

The scope of his kind of design is always amazing. The identity is created, sketched first ina notebook, and then on a screen in a small studio. Then through a combination of teams and different companies, the project gets legs and spins out into a huge undertaking which changes Dublin's Convention Centre for a day.

The outside is lit up with the organiser's corporate purple colour; the inside is labelled everywhere with the convention title; there are branded goody bags; the stage lighting gels are purple. It's astounding, everything is so sharp and consistent. All from a small sketch of a triangle in a notebook!


Several companies had huge parts to play in this. Thanks to all for such excellenent results! Huge thanks in particular to Alan Rowlette ( for the photos.


Client: Phorest Salon Software

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