A completely new identity for a growing digital product company
Phorest is a salon management software company that is growing at a phenomenal rate. Growth is their thing.
Growth is not just an idea to them, it's what they bring to their clients. With a name like Phorest and an emphasis on growing the path was obvious - seeds. It didn't help that up until the rebrand their logo was a poodle. It had to be put down.
As a digital company promoting their software, web services and a certain number of real world products, the brand has a lot of work to do, lots of appearances to make, lots of outfits to carry off with a dash of style. It came down to a mark, a mark with intergrated type and a tagline, all bolstered by a vast palette of colours to be used in the software as well as the promotion items. Type was selected, rules were written and specifications supplied.