Brand Mark Design
Creating a sense of space
Loci Planning Consultancy re-launched in 2016 and required a brand evolution.
To do this a design grew out of taking the original square, twisting it and turning it into a projected representation of three dimensional space. It becomes a field, or defined location in reference to the latin origin of the company name.
The White dot gives an emphasis in the space, standing out like a human figure in a plan, while the type sits on strict lines linking it to the holding shape.
By careful placing of all elements within the projected area, the logo becomes more functional and stamp-like having only a single colour at it edges that interacts with its surroundings. In practice this make sit flexible for sitting on busy plans and diagrams, and comfortable isolated on strippe dback letterheads and report covers.