Maintaining effective brand consistency
As part of maintaining a successful brand, consistency is one of the most important factors. It is a challenge as a designer, to keep things fresh and new but all part of a sigle coherent family. That is the junction where effective brand management lies.
This booklet was produced as part of an ever-expanding range of printed and digital documents and objects for an exclusive country estate hotel. It needs to look like part of that overall scheme and yet be itself enough to be picked up and read, and not confused with other items.
It's a fine line and restraint is the key.
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