Brand Identity for Trinity School of Business
A unified identity for divergent academic courses
A school within a well known college in Dublin City Centre, the Trinity School of Business was previously known by a number of names. There was the official name but it was mostly called after the BESS modules which attracted business students. The branding was aimed at creating a unity between its academic offerings, and a solid coherency and visual structure to the school in advance of a campus move.
The logo stands on the quality of the font. The chosen type is a modern, contemporary version of a much older style of font, based on Egyptienne fonts, but with a more personable feel. The logo creates a square block, in its own regard, built to facilitate a square partner image of the new building after the move.