Ashford Community & Heritage Centre Identity Design
Ashford community poured money into a local resource. The identity reflects their pride in the building.
The story of Ashford Community & Heritage Centre is a wonderful one. A group of locals, faced with the crumbling remains of an old village school, decided that it should form the basis of a locally-funded renovation. The buidling was completely transformed into a modern office space and cultural venue, with small museum quality arrangements in an exhibition space, a large hall and central meeting area. The entire job was overseen in a conservation context by DMOD architects.
The pride in the work and construction of so many is obvious. So when A Worthy Cause was asked to create an identity, the building itself was the only real option. The logo echoes its shapes, but is drawn from the park across the road, a less obvious view making the visitor look twice to appreciate it.