Beaumont Hospital Poster
Poster design for Beaumont Hospital Social Work Department
Beaumont Social Work Department required a clear poster that accurately described and reflected their offering. They wanted to clarify what they do, both openly and behind the scenes.
Not to sound too poetic about it but...
The tree motif was selected as the most apt. A tall oak stands proud, with a reliable solidity. Its branches reach into the air, each spreading out and finding its own way to work for the tree. Beneath the ground and unseen, the roots do the same, holding the tree in place, watering and feeding it, while its branches hold the leaves that will breathe. A hospital should be filled with these small thoughts on the wondrous and fleeting nature of life.